effie> is a service for system brand and sales management on store shelves, where the first moment of truth occurs: the buyer makes a choice and the product becomes a purchase. Developed and based on advanced technologies, simple and easy to use - the mobile employee starts work on the route by pressing the effie> button. With it, you can collect any information at the store, including data on prices for your products and competitors’, promotional activities start, yours and competitors’, POS materials availability, POP placement, shelf life of goods, shelf share etc. The service allows you to send photo reports with reference to a specific object, as well as to put orders on it. All data is transmitted to the system and protected from outside interference.