Heartbeat™, Pulse’s CRM and CLM application, is designed for Life Sciences organisations looking to strengthen their field sales teams’ capabilities. With the app, Pharma organisations’ sales teams use tablet based content to engage their customers. Interactive and compelling eDetailing content on Microsoft Surface tablets enhances face-to-face experiences. By integrating directly with existing email functionalities, sales teams can extend face-to face calls and drive continuity in communications. With every tap and interaction tracked in our proprietary analytics, customers can prioritise matters and adjust their communications accordingly. Heartbeat™ is used in conjunction with other platforms to test early CLM campaign concepts and prototypes. Customers are able to publish content to the Heartbeat™ App, test in customer research groups or with sales teams before refining and improving the creative.